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✧ Sheryll Donerson ✧
I'm a freelance beauty writer and copywriter with 10+ years of bylines and brand work across beauty, luxury, and lifestyle. I write editorial that earns trust and copy that drives action. I know the difference between the two, and I use both. My sweet spot is Korean beauty, which I've covered since before it was a trend, and beauty content for brands who want writing that sounds as good as their products.
- 📈 32% avg email open rate — 2.5x above industry
- ✨ published in Allure, Byrdie, Glamour, People, Brides.com & more
- 📚 edited a novel to Amazon Top 20 (2M+ page reads)
- 💎 brand clients include Louis Vuitton, Marc Jacobs, Farfetch
- 💌 beauty and K-beauty brands who need a writer with real editorial credibility
- 📈 brands that care about voice and results, not just word count
- ✨ luxury labels who need someone who understands the aesthetic and the audience
- 💖 writers ready to get their manuscripts publisher-ready
📚 book editing: developmental edits, line edits, and trusted feedback for writers who want to publish without losing their voice.
internet explorer
800×600
💕 & glitter
v2.0
© 2003
navigator
now! 🌐
required
⚡ get it!
construction
🚧 always
page views:
✧ services & expertise ✧
💌 Email Copywriting
Welcome sequences, launch campaigns, re-engagement flows, drip sequences, promotional emails. Copy that sounds like a human wrote it. Because one did.
💄 Beauty & K-Beauty Content
Editorial features, product reviews, ingredient deep-dives, brand storytelling, SEO blog posts, and how-to guides. Deep specialty in Korean beauty, covered from the inside out.
🌸 Website Copy
Landing pages, full website copy, product descriptions, about pages, homepage messaging. Copy that earns trust before it asks for anything.
📱 Social Media
Caption packs, platform-specific content, brand voice development, content calendars. Built for scroll-stopping, not just posting.
📚 Book Editing
Developmental, line, copy, and proofreading. Specializing in romance and women's fiction. Your voice, just sharper.
✨ Consulting
Content audits, brand voice guides, email funnel strategy, marketing strategy sessions. For when you need a strategic partner who understands both the content and the business behind it.
✧ what to expect ✧
1. 💌 The Intro
You reach out, tell me what you need, and we set up a quick call or email exchange to talk goals, scope, and fit. We figure out if we're a good fit and go from there.
2. 📋 The Plan
I send over a proposal with scope, timeline, and pricing tailored to your project. Once you're in, a 50% deposit kicks things off and I get to work.
3. ✍️ The Work
For copy: I dig into your brand, your audience, and what makes them act. You get copy that sounds like you, just sharper, more strategic, and built to convert. For book editing: I read the full manuscript, then come back with developmental notes, line edits, or both, depending on what it needs.
4. ✨ The Polish
Two rounds of revisions are included with every project. I want you to love it. Final files delivered on time, every time, with rush options if you need it faster.
✧ Custom quotes for every project ✧ Retainers available ✧ Free sample edits for book projects ✧
✧ work samples ✧
— CURAYTOR EMAIL — FEB 2026 — SENT TO 4,800+ AGENTS — 32% OPEN RATE · 4.36% CTR —
SUBJECT: This prompt takes 10 seconds. The listing it gets you could be worth thousands.
Seller leads rarely convert on the first outreach.
Or the second.
Or the fifth. The agents who end up with the listing are usually the ones who were still in touch when the homeowner was finally ready to move.
That's harder than it sounds when you're also running a business.
So here's something that might help. This is an AI prompt you can paste directly into ChatGPT (or Claude, or whatever you use). It'll write you a solid follow-up email for a cold seller lead in under a minute.
"Write a follow-up email to a homeowner who requested a home valuation on my website [X] weeks ago and hasn't responded. My name is [Your Name] and I'm a real estate agent in [City/Market].
Here's an example of how I normally write: [paste 2-3 sentences from an old email or text you sent]. Match that voice.
Keep it short — 3 paragraphs max. Don't use phrases like 'I hope this finds you well,' 'I wanted to reach out,' or 'don't hesitate to contact me.' No bullet points. No bold text.
Mention that the average days on market in [City] right now is [X] days, and that I'd be happy to give them a clearer picture of what their home would actually sell for in this market."
— sd
— CURAYTOR INSTAGRAM CAPTIONS — MARCH / APRIL 2025 —
POST 1 — Product Launch (Listing Studio)
Spring market is coming. More listings, more sellers, more "hey just checking in" texts.
Listing Studio lets you launch a full campaign in under two minutes and gives your sellers a live report they can check anytime — no back and forth needed.
Link in bio to learn more!
POST 2 — Educational Carousel
Your next client is already watching your stories. The question is whether they're skipping them.
Swipe through to see the exact type of content that stops the scroll and starts conversations — and what to stop posting immediately (we know you've done at least one of these).
Save this one. You'll want to come back to it before your next post.
POST 3 — Brand Reintroduction
Allow us to reintroduce ourselves.
We're Curaytor, and we build the marketing so you don't have to. Website. Emails. Social. Ads. Listing Studio. Even the stuff you forgot you needed.
One platform. One team. Zero "I'll get to it later."
Swipe to see how we help agents grow and DM us to get started.
— sd
== BOOK EDITING // RESULTS LOG ==
TITLE: Cash Rules Everything
ROLE: Developmental + Line Editor
GENRE: Fiction
STATUS: Published ✓
[RESULTS]
Amazon ranking........ TOP 20 📚
Weeks at Top 20....... 16+ weeks
Total page reads...... ~2,000,000 pages
// words that move people — on the page and in the inbox
✧ published work ✧
Allure · Byrdie · Glamour · People · Brides · xoNecole · Glowie Co
Louis Vuitton · Marc Jacobs · Farfetch · Depop
✧ client love ✧
💬 Sheryll Donerson
beauty writer & copywriter · atlanta 💕
behind-the-scenes work, beauty content, and things that didn't make the portfolio but probably should have.
full archive of published bylines and press mentions ✨
where I keep things slightly more buttoned up ✨
✨ available for copywriting & editing projects ✨
response within 48 hours 💌
Recently deleted items:
- 📄 cover_letter_draft_v12.doc
- 📸 myspace_pfp_2005.jpg
- 💔 angsty_poetry.txt
- 🎵 fall_out_boy_playlist.m3u
- 📧 chain_email_forward.msg
Empty Recycle Bin? nah 💕
— FARFETCH BLOG — STYLING GUIDE — PUBLISHED —
How to Style the Season's Most Coveted Bags
By Sheryll Donerson
There's a difference between owning a luxury bag and knowing how to wear one.
The right bag doesn't just complete a look. It reframes it. A structured top-handle against an oversized blazer. A quilted crossbody that makes jeans and a white tee feel editorial. The piece itself matters, but the styling is what makes someone stop scrolling.
This season, the biggest names are leaning into understated hardware, architectural silhouettes, and colors that feel more "gallery opening" than "logo repeat." Here's how to wear the pieces everyone's watching right now.
1. The Structured Top-Handle
Carry it by the handle (not the strap) and let it do the talking. Best paired with: tailored trousers, a fitted knit, and flats that say "I have taste and I'm not trying that hard."
— draft continues —